Cooperative marketing Essay Example | Topics and Well Written Essays - 750 words

accommodating marketing - adjudicate ExampleCooperative marketing alliances will help both the parties to access distributions channels which are usually unavailable to them. Moreover, cost cutting, additional exposure to some specific or targeted segments of customers, etc are some other(a)wise advantages of concerted marketing. For example, the Intel inside advert will help not only the information processing system manufacturers, but alike the software developers like Microsoft as well. Moreover this advertisement can increase the reputation of the small computer manufacturing companies since the customers will respect tie ups with such high profile companies immensely. Cooperative marketing help the companies to grant out non-competing businesses in the market that have the same type of clientele and resources. Cooperative marketing oft results in cross-product advertising which may encourage the customers to think that if you like this, then youll probably like that. In other words, the reputation of one political party can be exploited by the other company in concerted marketing and advertising. Moreover, the companies in cooperative marketing alliances can swap their mailing lists or may agree to include the others marketing ads in their mailings. Thus cooperative marketing can provided money at the same time it can reach out more customers. Many bulk have the false belief that cooperative marketing is all about cooperative advertising. This is not true. to a fault advertising, cooperative marketing can help companies to increase their common economic, social, and cultural needs and aspirations. For example, the Intel inside advertisement is not only helping the computer manufactures but it is helping the Intel go with as well. When more computers were sell as a result of the Intel inside ad, Intel can sell more of their microprocessors and thus they will likewise be benefitted economically out of the cooperative marketing. Cooperative marketing will also increase the dicker power of the product manufacturers and it can help the company to deal directly with the end users or the customers. Cooperative marketing can also help companies to gather market intelligence. The first step in abject towards a cooperative marketing arrangement is to make sure all individuals are on the same page. This is achieved by making sure that all members are onboard to operate for the same purpose (West, 2008, p.2). It is impossible to guide cooperative marketing by two entirely different companies. The companies which are engaged in cooperative marketing should have similar products and interests. For example, both Intel and Microsoft are working in the computer industry and therefore they can easily engage in a cooperative marketing tie up. On the other hand it is tough to anticipate a cooperative marketing collaboration between Microsoft and BP Oil political party because of the huge differences in their product portfolios. T he second requirement for cooperative marketing is the mutual trust and beliefs. It is difficult to conduct cooperative marketing if the parties watch each other suspiciously. For example, it is difficult to see a cooperative marketing campaign by Microsoft and Apple Inc together since they are the fierce competitors in the market. Global Gadgets Imports (GGI) Company is an importer of home decor and gift items and hence they can