Business Analysis of Energy Drink Essay Example | Topics and Well Written Essays - 1500 words

Business Analysis of Energy suck up - Essay role modelAs for the customers who allow purchase this product, they would include the teenagers who be the residents of metropolitan areas. These would comprise of the SEC A and B classes who would grant parental incomes above US$5,000 on an annual scale. The company believes in delivering state of the cheat energy drinks to its customers which essentially suggest the goodwill that the energy drink company has believed in ever since its inception. The leaders style at the company has focused on satisfying the mart and the consumers and delivering quality rather than in effect(p) mere words. Quality is backed up with quantity by making sure that the product is unattached at all the retail outlets. The leadership style is thus surely one which will foster develop and sustain the business for a long period of duration. It will help build fast(a) rapport with the partners and channel members at the different levels, which include th e distributors, wholesalers, retailers and so on and so forth.The market even out now is quite attractive for the energy drink market and I believe it is the right time to hit the market with our product as it offers a different taste and aroma surrounding it. commercialize is on the rise and I am sure with the passage of a little time, my brand would in any case hit the retail outlets just worry all the other popular brands have already done. The pile that we did before launching the energy drink consisted of both the primary research data as closely as the secondary one. Primary data included the matter related with asking questions from the people in a random order. The sample consisted of around 250 men and women combined. The secondary data was collected from A C Nielsen, the marketing research concern. The questions that were asked included the following1. Do you drink energy drinks2. What is one thing that you like about energy drinks3. Would you go for an expensive ene rgy drink or one that costs little and gives more in terms of benefits like rich taste, aroma and a sense of attachment with it4. Would you go for Aloha Energy Drink if we give it to you for X dollarsProductThe product itself is the Aloha Energy Drink which is available within the market at a reasonable rate. It is one of the most sought afterwards energy drinks that will be there in the market and offers a niche segment of its own. Its competitors will understand that Aloha Energy Drink is a name to reckon with, in the relevant market domains and thus Aloha would come out as a winner at the end of the day. lieuThere are a few managers at the retail and sales level who are touch on with delivering the product to the stores and outlets. We have the sales manager as well as the advertising manager. Then we have the marketing manager who is above both of them and takes care of all the marketing related things for the brand. The total employees are close to a thousand